It’s like reading Soylent Green. It’s content made of people.

The Most Disturbing Online Trend

Sites that regurgitate most upvoted posts from community based sites.

When content gets a certain amount of attention on sites like Reddit, Imgur, 4chan, or tumblr, blogs like Mashable,, upworthy, Buzzfeed, and so many others, make it into a neat little blog post suitable for mass consumption.

I’m not sure what bothers me more about that.

The fact that a site like Buzzfeed is letting the Reddit community create AND curate the content that ultimately gets published on Buzzfeed, thus profiting from other people’s labour, or that Buzzfeed is selling the same content found on Reddit back to us.

Content Made of People

soylent green

It’s like reading Soylent Green. It’s content made of people.

Listen. I get it. These frivolous, vapid sites, like Mashable, Buzzfeed, upworthy, etc. have one and only one function. To generate pageviews in order to make money through ads. Ads are their master, and they don’t care how content is obtained.

The sad truth is, it’s working. More of these sites are popping up every day. And we keep falling for this pre-qualified viral content that’s supposed to distract us from the fact that we’re being spoon-fed nonsense. But where do we go from here?

How many of these kinds of sites can the market bear?

Are you going to share content from these sites? I know I wont.

If you’re as fed up with this nonsense as I am, I invite you to make yourself a promise by sharing this: I solemnly swear that will never again share content from @mashable @buzzfeed and @upworthy.<-click to tweet.


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Founder @Triberr | Refugee from Bosnia | Professional speaker with a real job | Lousy Mixed Martial Artist | Singer/Songwriter | Global Force for Badassery.

I don't read them anymore. Way too many ads, pop ups, and trashy articles.