IBM is one of the largest and most traditional enterprises in the world. And yet, they manage to stay on the cutting edge of social. How?
Part of their secret sauce is IBM’s Global Influencers Initiative led by Tami Cannizzaro, IBM’s Global Director of Social Business.
I just got back from Nashville, TN where I spoke at IBM’s Smarter Commerce Global Summit. Great times were had by all.
Here’s a quick 3 minute preview with not-so-good audio. The entire session will be live soon with much better audio. Stay tuned for that.
Order Out of Chaos
On my last day in Nashville, something really subtle but fascinating happened as I was catching a cab to go to the airport. The order of things got disturbed, and until that order was restored, there was chaos.
I stepped out of the hotel, and asked a valet to hail a cab for me. Almost immediately, a cab (let’s call him cab No 1) pulled up and opened its doors. I was just about to step in when I heard a car horn go off (from cab No 2) and at least 2 people started to yell.
Needless to say, that got my attention.
Technology has enabled bloggers to publish their work directly to consumer, and even charge for their work. However, the creative class still has two problems left:
- How to effectively distribute content, especially when competing with the noise-makers like Mashable, Buzzfeed, HuffPost, and the like.
- And how to make a living doing what they love.
It’s time for the creative class to cross the last mile. It’s time for the term “starving artist” to disappear from the English lexicon.
This was taped yesterday in Nashville, TN at IBM’s Smarter Commerce conference, in front of a live studio audience.